When we look at the change in the size of the population in the target market of Mecklenburg County versus the state of North Carolina, a striking difference begins to show up right way. The resident population in the state of North Carolina grew from 6.6 million in 1990 to a little over 10 million people - a jump of 51.5%. However during the same time period, the resident population in the target market of Mecklenburg County doubled from 515,605 residents to 1,034,070 residents. North Carolina has been one of the states that has benefited tremendously from company choosing to make that state their home. The target market of Mecklenburg is clearly one of the places within the state where these people and jobs have been moving in. This is excellent news for a Felix and Michael of Central Plumbing and Heating Inc.

The median age of the population in the target market of Mecklenburg County is 33.9 compared to 37.4 for the entire state of North Carolina, once again highlighting the fact that population is composed of younger people who will look to buy homes, start families and will need the services of contractors like Central Plumbing and Heating.

The differences in the increase of the labor force between the County and the State are even more shocking - there has been a growth in the labor force of almost 84% in Mecklenburg County between 1990 and 2014. The state of North Carolina has only seen a modest 35.6% growth in labor force during the same period.

The median household income in Mecklenburg County is about 21% higher than statewide and the Income per capita is about 28% higher as well. While the poverty rate of 15.2% for the target market of Mecklenburg County remains high, it is marginally better than the statewide average of 17.2%.

Quick Links:

1. Go to the Corresponding Template section for this industry.
2. Go to the Corresponding Questionnaire section for this industry.