In order to conduct this analysis we take in data on market value of home at a national level, for 6 age categories over a 10 year period:

1. The average market value of owned home by folks who are less than 25 years old.
2. The average market value of owned home by folks who are between 25 and 34 years old.
3. The average market value of owned home by folks who are between 35 and 44 years old.
4. The average market value of owned home by folks who are between 45 and 54 years old.
5. The average market value of owned home by foks who are between 55 and 64 years old.
6. The average market value of owned home by folks who are more than 65 years old.

When we look at the change in the market value of homes over the course of a decade for any age group of homeowners nationally, we expect there to be a some increase in the value of all homes owned - this is not the case. The analysis reveals that the largest increases in home values from 2005 to 2014 have been in the value of homes for folks who are over the age of 65. The homes owned by homeowners in this group showed an increase of 19.5%. The values of homes of for folks in the 45 to 54 year age group showed no appreciation and besides that the value of homes in every other age group have actually declined as follows:

1. The market value of homes for folks between 55 and 64 years old have declined 13.4% between 2005 and 2014.
2. The market value of homes for folks between 34 and 44 years old have declined 9.7% between 2005 and 2014.
3. Folks who are between 25 and 34 years of age have seen a 24.3% decline in the value of their homes.
4. Young first time home owners below the age of 25 have seen a decline of a almost 46% in the value of their homes nationally.
5. The value of houses for home owners between the ages of 55 and 64 have traditionally been the highest compared to the market value of homes of other age groups.
6. In 2014 the value of homes owned by folks above the age of 65 had the highest market value of $202,459.

National trends in home valuation have an impact on business owners like Anthony, Christine and Sofia. Being seasoned players in the house cleaning business, they understand that the value of a home has a lot to do with the overall feeling of financial well being a homeowner has. Also from a practical perspective, it makes more sense to market comprehensive and expensive house cleaning services to folks whose homes have a higher market value. Folks with lower market value tend to be younger - they typically do not have the need or financial ability to afford high end cleaning services. When marketing to younger home owners, Spotless Homes will try to offer lower end one time cleaning specials that will only perform a quick clean of the home rather than deep cleaning that takes more time and costs more money.

Quick Links:

1. Go to the Corresponding Template section for this industry.
2. Go to the Corresponding Questionnaire section for this industry.