In this section of the business plan we are looking at the employment by industry for the target market of Cobb County County in comparison with the State of Georgia.The employment by industry analysis gives us another great look at the economic picture of the target market and also gives us a good idea of how many folks are employed in our own industry - the House Cleaning Service industry as compared to other industries.

The following are industries groups into which employment is broken down:

1. Health care & social assistance
2. Retail trade
3. Wholesale trade
4. Manufacturing
5. Administrative & support & waste management & remediation service
6. Finance, Insurance & Real Estate
7. Professional, scientific, & technical services
8. Accommodation & food services
9. Construction
10. Other services (except public administration)
11. Transportation & warehousing
12. Information
13. Management of companies & enterprises
14. Educational services
15. Arts, entertainment, & recreation
16. Agriculture / Mining / Forestry / Utilities

The following items stand out when we look at the employment by industry analysis for the target market of Cobb County and the state of Georgia:

1. Construction jobs are 7.1% of total employment in Cobb county compared to 4.4% for the state of Georgia.
2. Manufacturing jobs are only 6% of the total in Cobb county compared to 9.9% for the state of Georgia.
3. Jobs in the wholesale trade industry comprise 9.7% of all jobs in Cobb county compared to 5.6% statewide.
4. Retail trade provides 11.8% of all jobs in Cobb county compared with 12.8% in the state of Georgia.
5. Transportation and Warehousing only provide 2.4% of all the employment in Cobb county compared to 4.7% statewide.
6. Finance, Insurance and Real estate jobs are 7.1% of the total in Cobb county compared to 6.4% for the state of Georgia.
7. Professional Services and Management jobs are 8.9% of all jobs in Cobb county compared to 7% statewide.
8. Management jobs provide 6.1% of employment in Cobb county compared to just 3.4% in the state of Georgia.
9. Administrative jobs are 10.7% of all employment in Cobb county compared to 9.6% in the state of Georgia.
10. Health care jobs are only 9.2% of all jobs in the target market of Cobb county compared to 13% statewide.
11. Accommodation and Food Services jobs provide 9.5% of total employment in Cobb county compared to 11% for the state of Georgia.

When we overlay this analysis along with the educational analysis of the target market, it becomes fairly easy to understand that on balance folks in Cobb county are better educated that folks statewide and this allows them to obtain employment in industries like finance, insurance, real estate and professional services. The jobs in these industries are able to generate higher household incomes that typically translate to better affordability of cleaning services like those provided by Anthony, Christine and Sofia of Spotless Homes.

Quick Links:

1. Go to the Corresponding Template section for this industry.
2. Go to the Corresponding Questionnaire section for this industry.