Dependable Roofing will be offering roof installation, repair, restoration and replacement services to the Kent county target market in the state of Michigan. They will be looking to offer these services to both residential and small commercial structures. While James and Carmine have both been independent roofing contractors and are well known in the target market, they both recognize the importance of creating strategic alliances that are able to provide them with a steady stream of business.

Strategic Alliance with Realtors:

Realtors are always showing homes to assist in the sale or rental of these properties. Providing a roofing inspection for free or for a modest cost to a realtor when they are about to list a home can be an excellent way to get in front of the realtor and have them recommend the company to future buyers of the property. In the case of rental properties, once again it is the Realtor that can advise the clients about the upkeep that needs to be done before the property can be shown to potential tenants.

Strategic Alliances with General Contractors:

Every new residential or small commercial structure that is built by a contractor needs a new roof. In many instances a general contractor may also be brought in by an owner to do a complete overhaul of the entire house including the roof. General contractors needs roofing contractors who are able to get the work done in a timely manner and at a reasonable cost - this is where James and Carmine will be able to add great value. Building a reciprocal strategic alliance with general contractors will be an invaluable source of business for Dependable Roofing.

Quick Links:

1. Go to the Corresponding Questionnaire section for this industry.