In order to analyze the market value of owned homes by race we have broken the national population into the following categories:

1. The average market value of owned home by folks who are classified as White & Other races.
2. The average market value of owned home by folks who are classified as Black.
3. The average market value of owned home by folks who are classified as Asian.

When we examine this national data on the market value of homes based on the race of the homeowner the following items come to light:

1. Between 2010 and 2014, the value of homes owned by Asians have gone up by 8.4% on average.
2. In the same 5 year period, the value of homes owned by folks classified as White have increased 4.5% on average.
3. Unfortunately, the same cannot be said about Black folks who on average have seen the value of their homes decline by 7.6%

These national insights may not always apply to a target market like Kent county, but it is important for James and Carmine of Dependable Roofing to understand the nuances of race and its impact on home ownership. From a marketing perspective, if Dependable Roofing were to market their services to areas with a large minority population and relatively lower hosing values, it may serve them well to not focus on marketing the most affordable roofing material instead of looking to sell higher end
roofing tiles like Slate which may not be affordable.

Quick Links:

1. Go to the Corresponding Template section for this industry.
2. Go to the Corresponding Questionnaire section for this industry.