Home Roofing Contractor Free Roofing Contractor Business Plan 4.5 Occupational analysis of the target market population
4.5 Occupational analysis of the target market population
The occupational analysis of the populations for the target market of Kent county and the state of Michigan yields the following results:
- In Kent county, 35.6% of the folks working are in Management, Business, Science and Arts occupations. For the state of Georgia, this number is 34.7%.
- Service section occupations comprise 16.5% of all occupations in Cobb county compared to 18.4% statewide.
- 24.8% of all occupations in Kent county are related to Sales & Office - this is also true of the state of Michigan where the number is almost identical at 24.1%.
- Natural Resource based occupations comprise only 6.7% of all occupations in Kent county compared to 7.7% statewide.
- Finally Production and Transportation occupations form 16.4% of all occupations in Kent county compared to 15.1% statewide.
Clearly the very high amount of occupations relating to production and transportation in both Kent county and Michigan state point to the fact that Michigan still has a lot of industry. This number is much lower for states like New York and California. Likewise both Kent county and Michigan state have many more folks working in white collar occupations as opposed to blue collar jobs. Management, Business, Science, Service, Sales and Office occupations combined are 76.9% of all occupations in Kent county and 77.2% of all occupations in Michigan state.
All this is good news for James and Carmine of Dependable Roofing. This occupational analysis demonstrates that the target market of Kent county has more folks in white collar occupations earning wages that will allows them to afford the services of a roofing contractor for the installation, repair and replacement of roofs.
Quick Links:
- Go to the Corresponding Template section for this industry.
- Go to the Corresponding Questionnaire section for this industry.
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