The benefits of understanding the distribution of the Housing Stock by Year the Householder moved into the Unit in Kent County:

The classes that have been created to measure the distribution of the housing stock by year the householder moved into the unit for the Kent County target market range from '2005 or later' all the way to 'moved in 1969 or earlier'The purpose of course is to distribute the entire housing stock into its appropriate time category for Kent County . Once done, we now have created a table that shows the percentage of housing stock distribution by year when householder moved into the unit which will total 100% for classes. From there we can now get a very clear understanding of just how much folks in Kent County have been in their respective homes. The more time folks have spent in their homes, the greater equity they tend to accumulate and the more likely they may be to make changes to their homes. This can become one of the items user for the marketing and pricing strategy for Dependable Roofing Inc.

We have used the following classifications to break down the Housinng Stock by Year the Householder moved into the Unit for Kent County.

1. Percentage of Housing Stock in Kent County and Michigan where the householder moved in the year 2005 or later.
2. Percentage of Housing Stock in Kent County and Michigan where the householder moved in between the year 2000 to 2004.
3. Percentage of Housing Stock in Kent County and Michigan where the householder moved in between the year 1990 to 1999.
4. Percentage of Housing Stock in Kent County and Michigan where the householder moved in between the year 1980 to 1989.
5. Percentage of Housing Stock in Kent County and Michigan where the householder moved in between the year 1970 to 1979.
6. Percentage of Housing Stock in Kent County and Michigan where the householder moved in the year 1969 or earlier.

Positioning and Pricing for Dependable Roofing Inc.:

When we look at the distribution of housing stock in a target market, we are able to ascertain what percentage of householders have been in their homes for how long. Clearly this presents a business like Dependable Roofing Inc. with some very valuable tactical information. If a large number of the householders in the target market have moved in recently into their homes, then it stands to reason that they still have substantial mortgage debts outstanding on their homes and would be more in need of a financing solution. On the other hand if the distribution shows a lot of householders have been in their homes for a while, one may draw the conclusion that their mortgages have been paid down substantially and while they may need home equity loans for home improvement projects, they will probably not be a good target to market a new primary mortgage solution.

Does the Housing Stock by Year the Householder moved into the unit change for a given target market like Kent County?

The answer is rarely.Besides those instances where a natural calamity or a government mandate results in the building of new units which will affect the classification of the year in which the householder moved into the unit, there is not much that can make these numbers change. Clearly, if a major employer were to relocate to the target market resulting in new units being built and new households being formed, it would change the distribution patterns of the housing stock by year the householder moved into the unit.

What is the definition of household and housing unit in the Housing Units by year Householder moved into the Unit table that we have for Dependable Roofing Inc.?

A household as defined by us in our tables, includes all the people who occupy any particular housing unit being sampled in Kent County, Michigan. A housing unit is a house, an apartment, a mobile home, a group of rooms, or a single room that is occupied (or if vacant is intended for occupancy) as separate living quarters in Kent County. Separate living quarters are those in which the occupants live separately from any other people in the building and which have direct access from the outside of the building from any other building or through a common hall. The occupants may be a single family, one person living alone, two or more families living together, or any other group of related or unrelated people who share living arrangements.

A housing unit in a target market like Kent County is classfied as occupied if a person or group of persons is living in it at the time of the interview or if the occupants are only temporarily absent, for example, on vacation. However, if the unit is occupied entirely by persons with a usual place of residence elsewhere, the unit is classified as vacant. By definition, the count of occupied housing units is the same as the count of households.

Data for recent movers in a target market like Kent County are shown for two categories of movers: units where the householder moved into the present unit during the 12 months prior to the interview, and units where the respondent moved into the present housing unit during the 12 months prior to the interview. In most cases, the two groups represent the same households.

The present unit as measured by the American Community Survey in a target market like Kent County is the housing unit occupied by the householder or respondent a the time of the interview. The previous unit is the housing unit from which the householder or respondent moved. If the householder or respondent moved more than once during the 12 months prior to the date of the interview, the pervious unit is the one from which they last moved.

Quick Links:

1. Go to the Corresponding Template section for this industry.
2. Go to the Corresponding Business Plan section for this industry.