REAL ESTATE OFFICE QUESTIONNAIRES : TABLE OF CONTENTS

This business plan questionnaires for Home At Last Realty are organized just like the original business plan into nine separate sections that comply with the small business administration's (SBA) recommended guidelines for business plan writing.

Each section of the business plan questionnaires covers the questionnaire that applies to that particular section of the business plan. There are some pages in the business plan where there is no questionnaire and as such you will not be able to select that section from this table fo contents.

REAL ESTATE OFFICE QUESTIONNAIRES FOR SECTION 1: EXECUTIVE SUMMARY

The executive summary section of the business plan is often what is looked at first and foremost by banks, non-bank lenders and investors. It contains the mission statement of the business, the highlights of the business plan, the goals and objectives of the business and the keys that will determine it's success. Select each area of the section to be directed to the pages that contain the questionnaire for that page.

1.1 Mission Statement
1.2 Highlights
1.3 Goals and Objectives
1.4 Keys to Success

REAL ESTATE OFFICE QUESTIONNAIRES FOR SECTION 2: COMPANY SUMMARY

The products and services of the business plan contains detailed information about the ownership of the company or business, start up summary, history of the business, start up funding, source of funds, loan summary and details about the locations and facilities of the business. Select each specific area of this section to be directed to the pages that contain the questionnaire for that page.

2.1 Business Ownership
2.2 Start-up Summary or Acquisition Summary
2.3 History
2.4 Startup, Acquisition or Expansion costs for Business
2.5 Source of Funds
2.6 Loan Summary
2.7 Location and Facilities

REAL ESTATE OFFICE QUESTIONNAIRES FOR SECTION 3: PRODUCTS & SERVICES

The products and services section of the business plan details what the business does? What products and services it offers. A manufacturing business would break down the end good that is ships out to the supply chain, a service business would detail the nature of service it offers it's clients. Select each specific area of this section to be directed to the pages that contain the questionnaire for that page.

3.1 Product Description
3.2 Service Description
3.3 Competitive Landscape
3.4 Future Products and Services being planned

REAL ESTATE OFFICE QUESTIONNAIRES FOR SECTION 4: MARKET & INDUSTRY ANALYSIS

The business plan market and industry analysis is the key area of the business plan that lenders and investors tend to focus on. Here is where we break down the physical description of our target market along with providing business statistics, age demographics, race demographics, income and housing demographics, education profile, occupational analysis of the target population, consumer spending patterns, competitive businesses in the area and much more.. Select each specific area of this section to be directed to the pages that contain the questionnaire for that page.

4.1 Target Market Physical Description
4.2 Target Market Population and Household Summary
4.3 Target Market Business Statistics Summary
4.4 Target Market Estimated Households by Income Class
4.5 Target Market Occupational Analysis of the Population
4.6 Target Market Owner Occupied Housing Units Analysis
4.7 Target Market Education Profile Analysis
4.8 Target Market Age Demographics
4.9 Target Market Race Demographics
4.10 Target Market Business Establishments by Industry
4.11 Target Market Employment by Industry
4.12 Target Market Labor Force and Unemployment Rate Analysis
4.13 Target Market Housing Stock by Units in Structure
4.14 Target Market Housing Stock by Year the Structure was Built
4.15 Target Market Housing Stock by Year the Householder moved into Unit
4.16 Target Market Housing Stock by Mortgage Status
4.17 Industry Analysis Establishements and Employees Analysis for Target Market
4.18 Industry Payroll Analysis for Target Market
4.19 Industry Analysis Establishments by Number of Employees for Target Market
4.20 Industry Analysis Unit Labor Costs and Labor Compensation Index Comparison
4.21 Industry Analysis Market Value of Owned Home by Age
4.22 Industry Analysis Market Value of Owned Home by Race
4.23 Industry Analysis Market Value of Owned Home by Education
4.24 Industry Analysis Market Value of Owned Home by Occupation
4.25 Industry Analysis Market Value of Owned Home by Region
4.26 Industry Analysis Market Value of Owned Home by Income
4.27 Industry Analysis Market Value of Owned Home by Size of Consumer Unit
4.28 Industry Analysis Market Value of Owned Home by Mortgage Status
4.29 Industry Analysis Market Value of Owned Home by Area Type

REAL ESTATE OFFICE QUESTIONNAIRES FOR SECTION 5: STRATEGY & IMPLEMENTATION

The strategy and implementation section of the business plan defines the competitive edge that the business has, how it intents to position itself in the target market, what kind of advertising strategy it plans to adopt and also what kind of strategic alliances and public relations alliances it will seek. This very important aspect of business planning also includes the sales strategy, sales projections and milestones planning. Select each specific area of this section to be directed to the pages that contain the questionnaire for that page.

5.1 Competitive Edge
5.2 Positioning
5.3 Advertising Strategy
5.4 Strategic Alliances
5.5 Public Relations
5.6 Sales Strategy
5.7 Sales Forecast Year 1
5.8 Sales Forecast Year 2
5.9 Sales Forecast Year 3
5.10 Milestones

REAL ESTATE OFFICE QUESTIONNAIRES FOR SECTION 6: WEB & TECHNOLOGY

Technology is an integral part of every busienss plan and while not every firm may conduct its business on the web, every business plan has to include a section on web strategy being employed by the business and how it intends to use technology to make it more productive and competitive. Select each specific area of this section to be directed to the pages that contain the template for that page with a brief description of the template:

6.1 Web Strategy
6.2 Technology

REAL ESTATE OFFICE QUESTIONNAIRES FOR SECTION 7: MANAGEMENT

The management section of the business plan includes a brief history on the key players who will be handling the day to day operations of the business along with the history and past relationships of the key personnel if any. Often when looking at a business loan, banks will look for the key management personnel to have sufficient experience in the field of business as an indicator of future success. Select each specific area of this section to be directed to the pages that contain the questionnaire for that page.

7.1 Management Overview
7.2 Personnel Plan

REAL ESTATE OFFICE QUESTIONNAIRES FOR SECTION 8: FINANCIAL PLAN

Beginning with the Break even analysis, the financial plan section of the business plan is indeed crucial to not just successfully obtaining business loans and financing but also for the future success of the business. The business owner must have a very realistic understanding of the cash flow and earnings potential of the business. Being too conservative may result in a denial from possible financing partners and being too aggressive may hurt the business owner themselves in the days ahead. Select each specific area of this section to be directed to the pages that contain the questionnaire for that page.

8.1 Modules for Financial Statements
8.2 Breakeven Analysis
8.3 Ratio Analysis Current Ratio
8.4 Ratio Analysis Quick Ratio
8.5 Ratio Analysis Accounts Recievable Turnover
8.6 Ratio Analysis Average Collection Period
8.7 Ratio Analysis Operating Profit Margin
8.8 Ratio Analysis Gross Profit Margin
8.9 Ratio Analysis Asset Turnover
8.10 Ratio Analysis Return On Investment
8.11 Ratio Analysis Return On Equity
8.12 Ratio Analysis Times Interest Earned
8.13 Ratio Analysis Debt To Equity Ratio
8.14 Ratio Analysis Debt To Asset Ratio

REAL ESTATE OFFICE QUESTIONNAIRES FOR SECTION 9: EXIT STRATEGY

And finally of course every business plan must include an exit strategy for the owners of the business and the investors into the business. It must spell out the intentions of the business owners in terms of what their long term intentions and plans are regarding the business. Many technology companies are started with the intent of selling them to larger players in the industry. Many businesses are started with the intention of bringing them to profitability and then disposing of all or part of the business interests to family members - all this must be planned for and clearly indicated in this section of the business plan. Select each specific area of this section to be directed to the pages that contain the questionnaire for that page.

9.1 Exit Strategy