In order to analyze the market value of owned homes by education nationally we have broken the national population into the following categories:

1. The average market value of owned home by folks who are classified as having a less than high school education.
2. The average market value of owned home by folks who are classified as being high school graduates.
3. The average market value of owned home by folks who are classified as having an associate's degree.
4. The average market value of owned home by folks who are classified as having an bachelor's degree.
5. The average market value of owned home by folks who are classified as having a masters or doctorate.

When comparing the prices of homes nationally we find that on balance there is a direct relationship between the market value of homes and the extend of education. In 2005 folks with less than a high school degree lived in homes valued on average at $72,403 - folks who had a Masters or Doctorate degree had homes that on average were valued at $268,793. This represents a 271% difference between the average value of homes for folks on either side of the education spectrum. This discrepancy holds true for any year in the analysis from 2005 to 2014. This analysis shows the dramatic impact of education on upward mobility.

This analysis also yields some interesting results about the appreciation of homes over the decade of the analysis. As expected the market value of homes for folks with a Bachelors, Masters or Doctorate degree were up between 6.5% to 12.4%. The market value of folks with an associates degree actually fell the most by 19.3%. Folks who graduated high school actually saw a smaller decrease in the market value of their home - their homes declined 6.8%. What was really surprising was that folks who claimed they had not graduated high school actually saw an very modest increase of 0.7% in the market value of their homes during the decade.

Clearly what this means for Green Lawn Landscaping is that the marketing efforts of the firm will have to be focused on folks with higher valued homes and that will mean targeting folks who typically have higher levels of education. The good part about having educated customers is that they tend to react much better to newsletters and other marketing material that educate them about how to take care of their lawn - newsletters can be an excellent low cost method to get in front of potential clients. Both Frank and Peter are well aware of this and will be using newsletters in their marketing efforts.

Quick Links:

1. Go to the Corresponding Template section for this industry.
2. Go to the Corresponding Questionnaire section for this industry.