Home Roofing Contractor Free Roofing Contractor Business Plan 4.8 Target Market Age Demographics Analysis
4.8 Target Market Age Demographics Analysis
The following observations can be made when we examine the Age demographics of the target market of Kent County and the state of Michigan:
- 26% of the population of Kent county is under 18 years of age as compared to 23% statewide.
- 12% of the population of Kent county is over the age of 65 as compared to 15% statewide.
- Finally, 62% of the population for Kent county and the state of Michigan are between the ages of 18 and 65.
What we can see from this analysis is that on balance, the target market of Kent county has a younger population than the state of Michigan. While the number of folks between the ages of 18 amd 65 similar for both the county and the state, Kent county has more younger peoople under the age of 18, and also fewer retired folks above the age of 65. This bodes well for a small business like Dependable Roofing that needs a younger working age demographic who will be able to form households, buy homes and therefore have the need to avail the services of James and Carmine.
We feel that the age demographics is well suited for Dependable Roofing and the business should be able to do well in the coming years.
Quick Links:
- Go to the Corresponding Template section for this industry.
- Go to the Corresponding Questionnaire section for this industry.
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