The following are some highlights from this business plan for Spotless Homes:

1. James Kelly and Carmine Russo are looking to start a roof contracting business called Dependable Roofing. They have more than 50 years of combined experience in this line of work in the Kent county, Michigan target market.
2. The company will be located in downtown Grand Rapids with plenty of residential and mixed use homes presenting James and Carmine with plenty of business opportunities for securing contracts for cleaning houses.
3. The overall residential population and labor force in the target market grew by 34.7% and 25.6% respectively between 1990 and 2015. The poverty rate is 15.3%.
4. 67.3% of all the households in the target market make less than $75k per year.
5. The largest occupations in the target market is the Management, Business, Science & Arts occupation - representing 34.7% of the all occupations in Kent county, Michigan.
6. 90% of the housing stock of the target market is composed of homes whose value is less than 300k.
7. Almost 38% of the target market population of the target market has a high school education or lower, and another 31% have achieved either a bachelors or graduate degree.
8. About 62% of the population of the target market are between the ages of 18 and 65.
9. The retail trade, finance, insurance, real estate, health care and professional services industries combined employ 46% of all workers in Kent county.
10. The overall labor force in Kent county, has grown steadily from almost 313k people in 1998 to almost 350k in 2015. The level of unemployment has been declining steadily during the past 5 years and is currently at 3.1%.
11. Almost 67% of the total housing stock of Kent county is composed of 1 unit structures.
12. 60.3% of all homes in Kent county were built before 1979 reflecting a fairly new housing stock for the target market.
13. Approximately 83.8% of all homeowners moved into their homes after 1990 in Kent county.
14. Homes with mortgages in the target market are 68% of the total housing stock.
15. There are 35 roof contracting firms in Kent county employing a total of 250 employees averaging approximately 7.14 employees for each establishment.
16. The annual payroll for the average house cleaning employee in Kent county was $48,140.
17. 62.9% of all electrical contracting firms in the County employ less than 4 people.
18. Sales projections for the first three years in business are $250,000, $285,000 and $315,000.
19. James and Carmine will be paying themselves a modest salary of $42,000, $45,000 and $48,000 each, for first three years of operations.
20. As business grows Spotless Homes will look to hire one administrative staff and later look to add sub-contractor for larger jobs.
21. The owners will be contributing $37,500 toward the total estimated start up costs of $108,100
22. The company will be applying for a 4 year term loan in the amount of $33,100.
23. Operating Income is projected to be $59,990, $83,640 and $102,186 representing margins of 24%, 29.3% and 32.4% of sales for 2015, 2016 and 2017 respectively.
24. The debt to equity ratio is projected to be 0.23, 0.11 and 0.04 for each of the first three years of operations.
25. Dependable Roofing is looking to open its doors for business by 01/01/2015.

Quick Links:

1. Go to the Corresponding Questionnaire section for this industry.