Sell with Soul - Jennifer Allan

Pubication Date: July 2008. Book Descripton: Even in so-called boom markets, rookie real estate agents almost always find their new careers to be harder than anticipated, but today, even experienced agents are failing in record numbers. Statistics quote figures ranging from 70% to 95% dropout rate for first year agents and it s common knowledge in the industry that only a small percentage of the licensed agents are making enough money to live on. Why is the failure rate so high? Is it a matter of unrealistic expectations? Maybe. A lack of enthusiasm? Probably. A lack of support and training? Definitely. What agents need is good solid training on how to competently sell real estate and Jennifer Allan s book Sell with Soul offers just that. The second edition of Sell with Soul has been updated to reflect the realities of today s more challenging real estate marketplace. The book takes on the tough issues of survival in a slowing housing market and provides a blueprint for success to help new agents navigate the critical first year and beyond. Sell with Soul comes complete with checklists to help agents keep on top of listings and contracts, step-by-step guidelines for building a thriving real estate practice as well as anecdotal examples of real world real estate dilemmas and solutions to them.

Shift: How Top Real Estate Agents Tackle Tough Times - Gary Keller, Dave Jenks, Jay Papasan.

Publication Date: August 2008. Book Description: SHIFTS happen…Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift! SHIFT explores twelve proven strategies for achieving success in any real estate market, including short sales, foreclosures, and REO, overcoming buyer reluctance , expense management, lead generation, creative financing.

Success as a Real Estate Agent For Dummies - Dirk Zeller

Pubcliation Date: July 2003. Book Description: Success as a Real Estate Agent For Dummies shows you how to make your fortune in the real estate business. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you. This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you’ll gain through making sales and generating profit. Soon you’ll have all the tools you need to: Prospect your way to listings and sales; build a referral-based clientele, work with expired and FSBO listings, plan and host a successful open house; present and close listing contracts, market yourself and your properties online and in print, negotiate contracts and avoid derailment. stake your competitive position, achieve excellent relationships with clients, spend less time to earn more money. This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you’ll discover how to acquire key skills and get on track for a successful career!

The Millionaire Real Estate Agent - Gary Keller, Dave Jenks, Jay Papasan

Publication Date: February 2004. Description: The Millionaire Real Estate Agent explains three concepts that drive production economic, organizational, and lead generation models that are the foundations of any high-achiever's business. How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income.

The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies - Phil Simon, Chris Brogan.

Publication Date: November 2010. Book Description: A small seafood restaurant attracts new customers with virtually no marketing budget. An iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks. And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago. In The New Small, you'll discover how these companies creatively and intelligently use technology to: Reach new customers, reduce costs, increase internal collaboration and communication, create flexible work environments. Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners-and those thinking about starting their own shops.